The diamonds in a LoveCuts collection give approximately 65% plus perceived
look when compared to a solitaire of the same weight. For instance, 0.65
carats diamond of LoveCuts will give you look of around 1.00 carat solitaires.
The price factor is another surprise. When compared to a solitaire, a LoveCuts
diamond will cost much less than the price of the same size solitaire of
What a customer pays for LoveCuts is according to the weight of the diamonds,
whereas the perceived value that they get is much higher.